Hello Polkadot community and interested frens! Our Q3 Polkadot Achievements & Milestones Recap was a deep dive, and this time, we’re keeping it concise by increasing our frequency. Here’s a look at our October efforts and a peek at what’s coming up for November and beyond.
October was about continuing to build momentum. Here’s some of what we accomplished to drive awareness and growth for Polkadot:
After the August soft launch, we received a plethora of tickets and requests from the community, including typo corrections, bug fixes, new page requests, and design suggestions. In August and September, we prioritized those tickets as well as any urgent performance issues. In October, we implemented detailed optimizations, enhancing the homepage’s design and improving the overall user experience.
We shortened the website's loading time from 5.5s to 2.3s (anything below 3s is considered good). We also achieved higher scores across our technical SEO with improved meta titles and descriptions.
Home page performance before updates / Homepage performance after updates
Detail-oriented eyes will notice we updated the website’s UI with fresh gradients, a new animation of the DOT logo, and asset updates that align with the new Brand Hub. Among the new pages are the Brand Hub, which provides detailed explanations on using Polkadot brand assets, color palettes, etc. We also made some fun animations of the DOT logo available.
Another significant addition is the Case Studies section, which showcases success stories from leading community projects and teams. The first case studies feature Polimec, Hydration, and Chainflip. New case studies will be added monthly, providing ongoing insights into ecosystem innovation.
We’ve also expanded the Polkadot dApps directory to include two new games, Pinkdrop and FlappyWUD, along with Polkaswap (AMM Dex), Prime Protocol (cross-chain deposits and borrows), and Bagpipes (a no-code dApp builder).
As part of the Stakeholder Sentiment campaign (more on that later), we’ve launched a dedicated landing page for investors and venture capital. This page offers tailored resources, including reports from Messari, Coindesk, and Dune, and highlights key key features, standout projects, and new offerings within Polkadot’s ecosystem. The call to action drives users to sign up for “Polkadot Nexus,” an exclusive community geared towards investors, offering access to quarterly reports, a newsletter, and the opportunity to contribute to Polkadot’s growth. To support this campaign, we are developing a supporting ad campaign and additional materials. More to come on this soon!
In the coming months, we’ll roll out new pages covering top Web3 narratives, along with a glossary page and additional batches of case studies.
We’ve been actively sharing stories from across the Polkadot ecosystem to reporters, securing coverage through targeted pitches with the support of Ditto PR, and sending out releases to 220+ outlets worldwide through Chainwire.
October Highlights:
In addition to these stories, our proactive PR efforts also secured:
We’re continuing to conduct media training and positioning more thought leaders from our network in the media landscape. Among them are Max Rebol (Harbor Capital Industries), Zoé Meckbach (Phala), Irina Karagyaur (BQ9), Pauline Cohen Vorms and Lucy Coulden (PBA), and Natalie Tillack (Parity). This includes securing speaking engagements, such as at Devcon, and editing and pitching op-ed submissions to tier 1 crypto outlets like CoinDesk.
We offer media training for community members looking to get the most out of every opportunity standing in front of a mic. If this is something that interests you, please reach out to us through our PR request form.
Our campaigns and programs aim to educate, excite, and engage key audiences—mainstream users, crypto enthusiasts, investors, and builders alike. Here’s a look at how each is performing:
In line with our roadmap, we’re releasing a new ThinkPink episode every two weeks, building toward a goal of 1,000 highlighted use cases. October brought three new episodes: NFL Rivals, Fiat to Crypto with Alchemy & StellaSwap, and Get DOT on Hydration. This brings the total number of ThinkPink episodes to five, including the teaser and introduction to Polkadot.
Performance Highlights:
As we collect more data, we’ll be able to better analyze trends and test content, which either focuses on onboarding beginners or showcases games, DeFi, DePin, NFTs, and other use cases. For Q4, expect episodes on OpenGov, Acurast and Airlyft.
Decentralized Mic continued to bring visibility to the Polkadot ecosystem in October with spotlights on DevRel & Onboarding featuring PaperMoon, onpop.io, and Accelerate Polkadot, and Governance with OpenGov.Watch and JUST Open Source.
Thanks to cross-streaming on Youtube, Linkedin and X, the Governance edition saw the highest attendance yet, with 18,500 total views—triple the engagement of previous spotlights.
Next up: A GameFi spotlight in Q4, followed by features on dApps development and Onboarding Web3 Talent in Q1 2025.
People of Polkadot, launched with 25 interviews conducted at Decoded 2024 in Brussels, showcases the diversity and drive of Polkadot community members.
Here are October’s published interviews:
To expand the reach of the ten interviews published so far, we're running ads on X (and soon on YouTube) to increase engagement and follower growth.
Our latest campaign aims to enhance Polkadot's perceived value and relevance among business-minded, entrepreneurial investors, generating enthusiasm and fostering a bullish sentiment for its technology and vibrant community.
October Highlights:
Plans for November:
We have targeted ads across X and LinkedIn ready, to drive traffic to the new VC landing page aiming to deepen engagement with potential investors and highlight Polkadot’s value as an innovative, investment-ready ecosystem.
Our colleague Peter is part of the Social Media Editorial Board and tracked the highest engagement posts of the last month for us.
🥇🥈🥉
1st October week
45,000 views | 43 comments | 98 RT | 438 Likes | 31 Bookmarks
🥈 Which network has a Nakamoto Coefficient above 100?
🥉 DOT Inflation vote on OpenGov
Summary: Past week on socials included interesting announcements: Mythos airdrop, Ref for decreasing inflation passed, and decentralized nodes (W3F). Hot topics in the community were inflation, HA drama, and decentralization.
2nd October week
🥇 Insights from the 2024-Q3 Polkadot Treasury Report
80,000 views | 42 comments | 73 RT | 253 Likes | 7 Bookmarks
🥈 Stellaswap's incentive campaign goes supernova
🥉 ChatGPT conversation about Polkadot
Summary: Past week on socials included further discussion around HA program and governance spearheaded by Alice und Bob, DOT Q3 treasury report, marketing bounty 2.0 and more. Hot topics in the community were the HA program, DOT on-chain metrics/coretime and ETH vs. L2s
3rd October week
🥇 Broadcast of Polkadot's Brave Browser Campaign
112,000 views | 40 comments | 99 RT | 729 Likes | 38 Bookmarks
🥈Thread about Shawn Tabrizi’s presentation in Argentina
🥉 Broadcast of AAG #117 JAMTON
Summary: Past week on socials included reactions to Shawn’s talk over the weekend, coretime, comparisons to other ecos, and more.
4th October week
🥇 So the big Ethereum vision is to someday become Polkadot?
54,000 views | 18 comments | 144 RT | 614 Likes | 12 Bookmarks
🥈 Monthly recap of October and what’s upcoming for this month
🥉 Broadcast of The Decentralized Mic - Governance Spotlight
Summary: Past week and weekend on socials included developments around the upgrade to implement new DOT inflation, fresh content with Gav, events in HK, murmurings of Polkadot Cloud and Hub, and more.
With the bulk of Polkadot’s 2024 event season behind us, we’re shifting our focus toward strategic event planning for 2025:
Before looking ahead, here’s a quick summary of our presence at Token2049 in Singapore. You can find more in our full report.
Our booth drew ~3,000 visitors, proving our concept was a success. We showcased the Polkadot ecosystem with five thematic stations: Play, Interact, Enterprise, Build, and DAO, each highlighting Polkadot’s ecosystem’s strengths. Represented by 17 ecosystem projects, we highlighted Polkadot’s capabilities across DeFi, RWA, Gaming, DePIN, AI, Governance, and Polkadot's Modular Technology.
Key Takeaways: The booth's strategic positioning along main traffic flows and inviting visuals attracted a never-ending stream of visitors. In combination with the experienced and well-connected ecosystem agents present, our lead tracking yielded 250-450 leads, with enthusiastic visitor engagement lasting until the event’s close. Insights gained from this event suggest opportunities for growth, including securing main-stage speaking slots, potential booth size expansion, and enhancing software services for BD support and on-site coordination.
Media & Social Reach
We’re actively leading discussions with our global ecosystem and the Events Bounty about attending conferences, which are either led by the community, projects, or Distractive. We’re currently in advanced discussions regarding participation at Consensus in Hong Kong (Feb 18-20), led by PolkaPort East, and ETH Denver (Feb 23 - March 2).
Following the successful launch of Agile Coretime in September (covered in our Q3/2024 report), we’ve continued collaborative efforts to push forward a dynamic lineup of upcoming product launches, features, and more. Working closely with Parity and Web3 Foundation, our role in product launches focuses on marketing campaign strategy and narrative development consultation to ensure new releases resonate effectively with the Polkadot community and beyond.
In the post-launch phase for Agile Coretime, we successfully rolled out a series of educational and visual content. On X (Twitter), Polkadot’s content related to Agile Coretime achieved a total of 247,846 impressions, 1338 likes, 233 RTs, and 80 replies, enhancing community interaction and visibility.
As part of the partnership with the Inter Miami CF since August, we have collaborated with Orsen to conduct activations and prize giveaways in the fan zone at matches. By helping to created memorable experiences for fans, the goal is to help raise awareness of Polkadot and its partnership with IMCF.
In addition, we have been sharing rich content across Polkadot’s social media channels to highlight these moments and keep the community involved. These efforts have not only increased Polkadot’s visibility but also generated greater interest among IMCF fans.
Performance highlights - October:
This sponsorship will continue into next year, with support for more Orsen-led activities planned to keep engaging fans and introducing Polkadot to a larger audience.
On October 27th, the reformed Marketing Bounty v2 was confirmed with strong support—83.9% in favor and 16% opposed. With this backing, Distractive is supporting the Marketing Bounty as advisors, as well as Curator, through our colleague Eric, to guide community-driven marketing initiatives and align with the strategic direction in the ecosystem.
Currently, the Marketing Bounty is setting up the necessary processes, forms, pages and structures to ensure transparency and accessibility for all interested parties.
Their plan is to launch a dedicated landing page and submission form on November 18th, enabling external agencies, community-based initiatives, and ecosystem projects to submit proposals and requests. With the aim to begin funding projects in December.
Thanks for your interest in this monthly report. Do you have questions, feedback, or suggestions? You can reach us on Telegram.
As we move forward, we’re excited to see how these initiatives will empower the community and accelerate Polkadot’s growth. Stay tuned for more updates, and thank you for being part of this journey with us.
