We’re thrilled to announce the launch of the new Ecosystem Resource Center, developed by Distractive for the Polkadot community! At Distractive, we’re continuing with our mission of being a guiding force helping to steer the Polkadot ecosystem toward a bright future.
Your Gateway to Polkadot Marketing Mastery
Are you gearing up for an exciting announcement or planning a Polkadot event? Discover why the Ecosystem Resource Center is your go-to destination for all things marketing within the Polkadot ecosystem and leverage the power of our community and resources to elevate your project.
Uniting the Polkadot Community
The Ecosystem Resource Center unites the vibrant community of builders, teams, and enthusiasts within the Polkadot ecosystem, providing them with valuable resources and tools to meet their marketing and event goals. It’s essential for teams looking to promote their individual Polkadot projects and those aiming to market Polkadot itself.
Packed with essential branding assets, co-marketing resources, events planning guides, messaging guidelines, media relations, reporting templates, and a wealth of educational links, this dynamic repository is designed to continuously evolve to meet the needs of every contributor across the ecosystem. It is more than just a collection of files and links; it’s a demonstration of the collaboration and collective advancement that defines the Polkadot community. So grab what you need, connect with the right teams, and let’s build the future of Polkadot together.
Key Features of the Ecosystem Resource Center
Co-marketing Collaboration
- Access social media guidelines and co-marketing request forms to receive promotional support for your project. Distractive’s goal is to make it easy for you to get support for announcements and seamlessly integrate with Polkadot’s ongoing marketing efforts.By completing the co-marketing request form, a Distractive team member will review your request and activate and coordinate with other decentralized teams as needed. Support can include social media sharing, PR amplification, inclusion in Polkadot campaigns, influencer collaboration, and integration with existing marketing projects like the upcoming new Polkadot website.
Branding Resources
- Boost your project’s visibility and reach a wider audience by leveraging Polkadot’s brand assets, including slide decks, event branding guidelines, and event banner templates.
Master Messaging
- Craft compelling narratives and messaging strategies that resonate with your target audience. As a content creator, you can ensure consistent messaging and reinforce Polkadot’s core values across various platforms by accessing the Polkadot product messaging guidelines, booklet, and a list of popular crypto narratives to fine-tune your messaging and effectively communicate your project’s value within the ecosystem.
Event Planning Made Easy
- Explore the Events-in-a-Box section, your go-to resource for planning, organizing, securing funds, and promoting outstanding events. Access event branding guidelines, booth designs, and swag templates to ensure your events are memorable and aligned with Polkadot’s vision of a decentralized future.
Meet The Community
- Keep track of where to engage with the community IRL and online by staying up-to-date with Polkadot’s events calendar, featuring all upcoming events coordinated by decentralized teams.
Proposals and Treasury
- Learn how to submit a Treasury Proposal through Polkadot OpenGov in the Proposals-in-a-Box section. Find everything from proposal templates, reporting insights, open grants, and step-by-step guides to navigate a decentralized funding system that empowers you to contribute, collaborate, and shape the future of Polkadot.
Transparency and Analytics
- Unlock the secrets to your marketing success with our events and campaigns transparency reports. Dive into key metrics and analytics to see the real impact of your efforts and optimize your strategies for stellar results. Need a hand getting started? We’ve got you covered with a variety of templates to help you craft powerful post-event and post-campaign reports. Let these examples spark your creativity and guide you on the path to Polkadot marketing greatness.
Continuous Improvement and Community Feedback
The Ecosystem Resource Center is more than just an information hub—it’s about fostering a sense of community and collaboration that drives Polkadot toward its collective vision of a decentralized future. By empowering everyone with the tools and knowledge they need to thrive, we’re igniting a new era of innovation and progress within the ecosystem.
New Features We’re Working On
- Ecosystem chat for builders
- Polkadot blog template (for external request)
- Polkadot newsletter guidelines + template (for external requests)
- Go-to-Market (GTM) and Polkadot Marketing Playbook
- The ultimate checklist to run your event
Let us know what you’d like to see added to the Resource Center!
What is Live Now: Quick Guide
Ecosystem Marketing
- Ecosystem co-marketing request form for amplification of product launches, collaborations, and more
- Co-marketing guidelines for announcements
- Polkadot blog and Twitter guidelines
- Community resources and chats
Branding
Narrative & Messaging
- Polkadot General Messaging
- Messaging Strategy
- Polkadot booklet printable PDF
- ‘Key blockchain terms’ list of popular crypto narratives with corresponding ecosystem projects and where to find them (a work in progress)
Events-in-a-Box
- Get Event Funding
- Event design and brand assets repo
- Event Banners
- Event branding guidelines
- Polkadot boilerplate
- Swag templates
- Event pitch and messaging for different audiences
- Events Agencies and Services
- Event photo gallery
- 2024 events calendar
- Global Polkadot Meetup Community
Digital Marketing
- Social media guidelines for the official Polkadot accounts
- Contact for implementing decentralized social media frameworks for the Polkadot ecosystem
- Influencer marketing resources
- Paid media campaign creatives and report template
Media Relations
Marketing Resources
Proposals-in-a-Box
- Treasury overview
- Guide to submit your proposal
- Proposal examples and templates
- Decentralized Futures
- Alternative funding sources
- Report template
- Treasury analytics
- OpenGov.Watch information
Other Available Services
- Ecosystem analytics
- Educational content
- Decentralized Voices program information
- SDK and XCM Monitoring Server
We’re on a mission to make the Ecosystem Resource Center the ultimate marketing resource for all Polkadot contributors. Your feedback is invaluable—let us know what else you’d like to see and how we can make it even more useful. Together, we are building a bright future for Polkadot.
You can reach out to us at ecosystem@distractive.xyz.
